About This Policy
VitalScale Digital (ABN: 28 337 767 445, "we", "us", "our") is committed to protecting the privacy of individuals who interact with our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website at www.vitalscaledigital.com.au or engaging our services, you agree to the practices described in this policy.
What Information We Collect
We may collect the following types of personal information:
- Contact information — your name, email address, and the name of your organisation
- Enquiry details — the message content you submit through our contact form
- Usage data — information about how you use our website, such as pages visited, time spent, and browser type, collected through cookies and analytics tools
- Communication records — records of our email correspondence if you contact us directly
We do not collect sensitive personal information (such as health information, financial details, or government identifiers) through this website.
How We Collect Information
We collect personal information through:
- The contact form on our website, when you voluntarily submit an enquiry
- Direct email communications you initiate with us
- Website analytics tools (such as Google Analytics) that collect non-personally identifiable usage data
How We Use Your Information
We use the personal information we collect to:
- Respond to your enquiry and provide the services you've requested
- Conduct the free online presence review you've asked for
- Communicate with you about our services, including sending follow-up information where relevant
- Improve our website and service quality based on usage patterns
- Comply with our legal obligations
We will not use your information for any purpose that you would not reasonably expect, and we will not send you unsolicited marketing communications without your explicit consent.
Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
- Service providers — we use third-party tools including Web3Forms (for form submissions) and Google Analytics (for website analytics). These providers have their own privacy policies governing how they handle data.
- Legal requirements — where we are required to disclose information by law, regulation, or legal process.
Any third-party service providers we engage are contractually required to protect your information and use it only for the purpose for which it was shared.
Data Storage and Security
Your information is stored securely and we take reasonable steps to protect it from misuse, loss, unauthorised access, modification, or disclosure. Enquiries submitted through our website are transmitted via Web3Forms to our email inbox and are stored in accordance with standard email security practices.
Our website is hosted on servers with industry-standard security measures in place. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Retention of Information
We retain personal information for as long as is reasonably necessary to fulfil the purpose for which it was collected — typically for the duration of our engagement with you and for a reasonable period after. We will delete or de-identify your personal information when it is no longer needed.
Cookies and Analytics
Our website uses cookies and similar tracking technologies to analyse how visitors use the site. This data is anonymised and used only in aggregate form to improve our website. You can disable cookies in your browser settings, though this may affect the functionality of some parts of the website.
We use Google Analytics, which collects data about your visit such as pages viewed, time spent, and browser information. This data is governed by Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.
Your Rights and Choices
Under the Australian Privacy Principles, you have the right to:
- Request access to the personal information we hold about you
- Request correction of any inaccurate or incomplete information
- Request that we delete your personal information (subject to any legal obligations we may have to retain it)
- Withdraw consent to receive communications from us at any time
To exercise any of these rights, please contact us at info@vitalscaledigital.com.au. We will respond to your request within a reasonable timeframe.
Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:
VitalScale Digital
Email: info@vitalscaledigital.com.au
ABN: 28 337 767 445
Melbourne, Victoria, Australia
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.